At present, social media has become an integral part of our life: we use it for search, communication, business, and plenty of other purposes. With this said, more and more experts, companies, and brands from different industries are concerned with developing their online presence in society to develop their businesses.
The real estate industry is not an exception. However, if you’re working in this scope, you must be incredibly busy, as well as understand that your time is money. So, should you really invest your time, resources, and money to develop your social media presence as a real estate agent, or are these not more than just simple time real estate trends?
In this article, we’ll find out whether or not social media marketing is a must-have for real estate experts, and how to build an outstanding marketing campaign for the real estate social network.
Let’s start right now!
What Social Networks to Use for Real Estate Agents?
According to the National Association of Realtors, the top options realtors mostly use are Facebook (97%), LinkedIn (59%), and Instagram (39%). Now, it’s essential to review the peculiarities of each platform to define why real estate agents like these:
- Facebook. One of the world’s largest social media networks, Facebook features nice targeting options and wide analysis of the audience data. This allows you not only to publish the relevant content and share the updates but also interact with your target audience, understand their needs, communicate with customers, book appointments, and share recommendations or feedback.
- LinkedIn. Also, realtors try to optimize LinkedIn profiles to prove their expertise in the real estate market and communicate with fellow realtors as well. So, even setting up your profile or company page can put your business to the next level.
- Instagram. This is one of the most trending social media platforms for any business, which in fact can combine the features of the previous two platforms and reach a wider range of audiences (99% of millennials and 90% of baby boomers begin their home search online). A must-do here is to improve your Instagram bio on your profile or company page to introduce what services you provide, and how your company can benefit users. It’s nice to share the latest updates, useful insights, and how-to guides to attract more clients. Additionally, Instagram Stories enables drawing more audiences with the right content and attractive property profile pictures.
With this said, developing your social media profile as a real estate agent should be one of the main priorities once you’ve decided to boost your online presence.
However, it’s not enough to just make a profile on social media platforms and randomly post the photos/videos/walls of text hoping to draw more clients to your business. Your content must provide a certain unique value proposition or some weird real estate tactics to encourage potential clients to interact: click on the call to action button on Facebook, like your content, leave a comment, subscribe or even book the consultation.
Whatever tactics you’d prefer, the basics of social media management strongly insist on building a diverse (not totally sales-y) content calendar. Keep in mind that you need not sell your services but present how they can make use of you as a real estate expert and your services further.
Here are some ideas of the content to publish in a real estate social media network:
Posting stunning, high-resolution photos with the essential information about the property sale is simply a must for any real estate agent. This will not only help you to sell it but also will prove your expertise in this scope and make your voice more authoritative and trustworthy for both accidental visitors and potential clients.
Another popular hack widely used on Google trends is to keep your audiences engaged whether or not they’ve already purchased the property. So, instead of simply posting the “selling” content, it’s critical to enlarge the scope of your proficiency by sharing the tips and hacks of how-to home guides, that can inspire or educate your audience in this scope.
For example, some of the real estate agents are analyzing the property’s renovation ideas comparing two options and discussing the ways clients can create and organize ergonomic, functional, comfortable yet homely space. To adopt this experience, you don’t need to be a computer genius, just find out how to put 2 videos side by side, and do everything according to the instructions. This will diversify the content.
Social media platforms are also one of the best marketing channels for collecting the clients’ feedback and sharing it with all your audiences. This will not only benefit your proficiency level as a real estate agent but also contribute to presenting the results of your work and your trustworthiness.
For instance, realtors can save the client testimonials in Instagram Stories or share videos with clients in Reels. Or else, you can even create the entire profile for your clients with screenshots or videos!
If you have some time for interaction with your audience (either real or via online streams), using social media channels is the right way to share interesting events, reach your audiences, and get insights about what other type of content they’re interested in.
Furthermore, such events are a perfect chance to generate more leads and drive more traffic to your account, which can naturally increase client conversion.
To conclude, large social media platforms like Facebook, LinkedIn, or Instagram are the must-use channels for successful interaction with your audiences, reaching new clients, and developing your online presence as a real estate agent.
However, just like social media marketing for any other scopes, real estate social marketing implies building a strong content strategy to encourage your followers for interaction and proving yourself as a professional on a real estate market. For this purpose, you’ll not only need to “sell” the properties but also show why people should trust you and apply for your services, as well as what other benefits they can get from following you on social media.