The kinds of customers that you attract to your restaurant are quite important to take into consideration for a wide range of reasons. It all depends on the kind of restaurant that you are attempting to run, and there are quite a few demographics that you can target based on your needs as well. Some might prefer to target upscale diners, while others might opt for mass appeal so that they can earn a significant amount of money through economies of scale. Another aspect of this would be whether you want to cater to families, couples or single people.
There are several restaurant owners who are of the opinion that family dining establishments are what everyone should be aiming to open simply because they have the potential to be so much more profitable over a period of years. We would have to agree with them on this point. After all, a family dining place will always have relatively large groups of customers at all times. It’s rather uncommon to get single customers in such establishments, and getting large groups would mean large orders thereby leading to more profit per order.
That said, you need to buy restaurant chairs that would facilitate a family dining experience. It’s not just about having enough room to serve five or six families at a time. The furniture that these families would be sitting on is another consideration that you would need to take into account. Comfort is definitely something to keep in mind here, but chances are that you have already focused on buying the most comfortable chairs that are currently on the market. A more important consideration is the variety of chairs that you have purchased, and who those chairs were initially meant for.
What we mean by this is that you need to buy chairs that would accommodate the common members of a traditional family. Adults and older children can be seated comfortably on the standard chairs that you would undoubtedly have purchased while developing your restaurant blueprint. On the other hand, younger children and senior citizens, both groups of people that normally only ever go out with an entire family for obvious reasons, will need slightly different types of chairs. Expecting babies and old people to be seated on the same chairs as everyone else will be a grave mistake because it’s just not practical, all things considered.
Babies are going to need high chairs so that they can be propped up and level with their parents who would be taking care of them. That would enable parents to feed their own children, and it would be great if you could also make a special baby-focused menu so that parents can end up having an easier time selecting the food that they would want to order for their child. A high chair is geared specifically towards babies and toddlers, though, so you might want to take slightly older children into account as well.
These would be children who are between the ages of five and ten. Children that are at this age tend to be too tall for a normal high chair, but they would still need some height-related support in order to reach the table. They will still require high chairs, it’s just that those chairs might just be of a slightly different variety. One difference between chairs for older kids and those that have been made for babies and toddlers is the fact that older children won’t have the same mini table in front of their high chairs that babies would.
Instead, high chairs for older children would be almost identical to chairs for adults, except that they would be a lot higher. That would take care of the height disadvantage that these kids would have while also allowing them to use the same table that the adults in their group might be using. This has the potential to greatly improve your customers’ experience if they are coming as part of a family and would all like to be seated together. You’d be amazed at how your profits would shoot through the roof once families start walking in through your door!
We also need to talk about appropriate seating for senior citizens. After all, many families these days are choosing to keep their parents and grandparents with them so that they can take care of them in their old age. Chances are that they would want to bring the older members of their family along on family dinners as well, which is something that you need to facilitate to the best of your abilities.
Chairs for senior citizens usually have a lot more structural support in order to allow them to sit upright with ease. One thing that often happens when an individual gets old is that their body starts to become a little infirm. They require more support, even while sitting down, and offering them a chair that can give them that level of support would really speak volumes about the kind of restaurant that you are trying to run.
Adopting some of these practices are going to put you in a situation where you can quite easily cater to the family crowd and start getting customers who would prioritize the needs of the many over the needs of the few in lots of different ways. Simple decisions like diversifying the chairs that you have on offer can make your restaurant a much friendlier place for wholesome patrons that would not mind spending a bit extra in order to get the type of experience that they are after, and you would be able to put that extra right into your pocket. It’s a surefire way for you to get a large return on your overall investment.