If you’re in real estate, you know the power of a well-timed text: instant showing alerts, open house reminders, lead follow-ups, and more. But with so many SMS marketing platforms out there, which one truly delivers for real estate pros? We tested the top 10 contenders and found some surprising differences in usability, integrations, compliance, and value for your money.
Ready? Let’s dive in.
(TL;DR) SMS Marketing Platforms for Real Estate at a Glance
| Tool | Best For | Key Advantage | Payment Model | Starting Price | Rating |
|---|---|---|---|---|---|
| Textedly | All-in-one real estate SMS | Bulk messaging, payments, compliance | Monthly/Annual | $29/mo | 4.7/5 (900+) |
| SimpleTexting | Ease of use | User-friendly UI, two-way texting | Monthly | $29/mo | 4.6/5 (500+) |
| TextMagic | International messaging | Omnichannel chat, global reach | Pay-as-you-go | $0.04/msg | 4.6/5 (300+) |
| Heymarket | Team collaboration | Shared inbox, advanced automations | Monthly | $59/mo | 4.5/5 (200+) |
| SlickText | List growth | QR codes, popups, deep segmentation | Monthly | $29/mo | 4.7/5 (700+) |
| EZ Texting | Mass texting | Short codes, drip campaigns | Monthly | $25/mo | 4.5/5 (800+) |
| Podium | Review + lead capture | AI follow-up, review automation | Monthly | $289/mo | 4.4/5 (600+) |
| Twilio | Developers/API | Programmable SMS, global reach | Pay-as-you-go | $0.0075/msg | 4.3/5 (2000+) |
| ClickSend | Multi-channel messaging | SMS, email, fax, voice in one | Pay-as-you-go | $0.0098/msg | 4.4/5 (400+) |
| Text Request | Landline texting | Text-enable office numbers | Monthly | $49/mo | 4.7/5 (300+) |
What’s “wrong” with SMS Marketing Platforms for Real Estate?
Most SMS platforms are powerful, but real estate pros often encounter recurring headaches. After analyzing hundreds of reviews from G2, Capterra, Trustpilot, and Reddit, here are the top complaints:
- Steep learning curves and clunky interfaces slow down busy agents.
- Deliverability issues—messages sometimes land in spam or get delayed.
- Compliance confusion, especially around opt-in/opt-out and 10DLC registration.
- Limited integrations with real estate CRMs and lead gen tools.
- Unpredictable pricing or hidden fees for high-volume texting.
- Slow or unhelpful customer support, especially during urgent campaigns.
1. Textedly – The #1 SMS Marketing Platform for Real Estate
Rating: 4.7/5 (900+ reviews)
Textedly stands out as a dedicated SMS marketing platform built specifically for real estate professionals. From sending instant showing alerts and open house reminders to automating lead follow-ups, Textedly makes it easy to stay connected with buyers, sellers, and investors. Its all-in-one suite includes bulk messaging, two-way texting, drip campaigns, text-to-pay, and built-in compliance for TCPA/CTIA and 10DLC regulations. Real estate teams love Textedly because it combines speed, ease-of-use, and security—helping agents close deals faster while keeping communication professional and compliant.
Textedly vs. Other SMS Platforms: Key Differences
| Category | Textedly | Typical SMS Platform |
|---|---|---|
| Bulk Messaging | 10-1,000,000 recipients, instant delivery | Usually capped or slower |
| Compliance | Built-in opt-in, opt-out, 10DLC ready | Often DIY, riskier |
| Payment Collection | Text-to-Pay, real-time processing | Rarely included |
| Drip Campaigns | Yes, with templates and automation | Not always included |
| CRM Integrations | Salesforce, HubSpot, Zapier, more | Limited or extra cost |
| Customer Support | 7 days/week, live reps | Often slower/limited |
| Pricing Transparency | No contracts, cancel anytime | Sometimes hidden fees |
| Message Length | 300+ chars SMS, 1,600 MMS | Usually 160 chars |
Key Features:
- Bulk SMS/MMS: Instantly blast showing alerts or open house invites to thousands.
- Drip Campaigns: Automate follow-ups, nurture leads, and reduce no-shows.
- Text-to-Pay: Collect deposits, application fees, or rent via secure SMS links.
- Compliance: Double opt-in, TCPA/CTIA compliance, 10DLC support out of the box.
- CRM & App Integrations: Connect with Salesforce, HubSpot, Google Sheets, and more.
Awards: Trusted by 40+ location brands (see CottageCare case study), 98% open rates, and G2 Top Performer.
Pricing starts at $29/month
| Plan | Monthly Price | Included Texts | Custom Keywords | Features |
|---|---|---|---|---|
| Basic | $29 | 600 | 1 | Unlimited contacts, picture messaging, Text-to-Pay, Google Reviews, live chat support |
| Enterprise | $125 | 4,200 | 3 | All above + more keywords, premium support, advanced analytics |
| Elite | $169 | 6,000 | 4 | Full feature set, scalable for growing teams |
| Custom | Varies | Custom | Custom | For high-volume brokerages and franchises |
Free 14-day trial (no credit card). Annual billing gives 20% more texts/month. Free incoming messages.
What else can you do with Textedly?
Textedly handles everything from mass alerts to payment reminders, appointment scheduling, and even collecting reviews—all in one platform. Its security and compliance features make it a no-brainer for real estate teams who care about reputation and results.
“Textedly is incredibly easy to use! I love being able to create templates and schedule texts ahead of time. Tags make it simple to create different groups, which keeps everything organized. On top of that, whenever I’ve reached out to Textedly for assistance, they responded super fast and the solution worked immediately.” – Laura Z., HR Generalist (G2)
2. SimpleTexting – Best for Ease of Use
Rating: 4.6/5 (500+ reviews)
SimpleTexting is known for its intuitive interface, making it a favorite among agents who want to get started fast.
Key Features:
- Mass texting and two-way chat with clients.
- Free incoming texts and replies.
- Drip campaigns and auto-responders.
- Contact management and segmentation.
- Integrations with Zapier, Mailchimp, and more.
Considerations before going with SimpleTexting:
While user-friendly, advanced automations and CRM integrations may not be as deep as Textedly’s. Pay attention to credit usage and rollover policies.
Pricing starts at $29/month
| Plan | Monthly Price | Included Texts | Features |
|---|---|---|---|
| Starter | $29 | 500 | Mass texting, 2-way chat, drip campaigns, API, integrations |
| Business | $49+ | 1,000+ | Rollover credits, analytics, more contacts |
3. TextMagic – Best for International Messaging
Rating: 4.6/5 (300+ reviews)
TextMagic is a pay-as-you-go platform ideal for agencies with international clients or teams.
Key Features:
- Mass SMS, two-way chat, and MMS.
- Global coverage, including WhatsApp and email-to-SMS.
- Automation, templates, and API access.
- Detailed analytics and reporting.
Considerations before going with TextMagic:
No monthly plans—cost can add up for high-volume U.S. users. Some advanced drip and CRM integrations require workarounds.
Pricing starts at $0.04/message
| Plan | Price per SMS | Features |
|---|---|---|
| PAYG | $0.04+ | Mass texting, chat, templates, analytics, global reach, API, WhatsApp |
4. Heymarket – Best for Team Collaboration
Rating: 4.5/5 (200+ reviews)
Heymarket is built for teams needing a shared inbox, assignments, and detailed automations.
Key Features:
- Shared inbox with assignments and private comments.
- Multi-channel: SMS, Facebook Messenger, WhatsApp, Instagram.
- Advanced automations and templates.
- CRM integrations (Salesforce, HubSpot, Shopify, more).
- HIPAA-enabled for secure communication.
Considerations before going with Heymarket:
Per-message billing can get expensive for long texts. Some users report learning curve and mobile app quirks.
Pricing starts at $59/month
| Plan | Monthly Price | Features |
| Essentials | $59 | Shared inbox, templates, automations, integrations |
| Advanced | $99+ | More users, advanced analytics, AI features |
5. SlickText – Best for List Growth & Segmentation
Rating: 4.7/5 (700+ reviews)
SlickText offers robust list-building tools, including QR codes, popups, and tap-to-join links.
Key Features:
- Mass texting, MMS, and two-way chat.
- QR codes, popups, and web forms for subscriber growth.
- Visual workflow builder for automations.
- Unlimited custom fields and advanced segmentation.
- Rollover credits and compliance tools.
Considerations before going with SlickText:
Advanced automations and analytics are strong, but some real estate CRMs may require Zapier.
Pricing starts at $29/month
| Plan | Monthly Price | Included Texts | Features |
|---|---|---|---|
| Basic | $29 | 500 | List growth, automations, QR codes, popups, segmentation |
| Pro | $49+ | 1,000+ | Advanced analytics, integrations, more contacts |
6. EZ Texting – Best for Mass Texting & Short Codes
Rating: 4.5/5 (800+ reviews)
EZ Texting is popular for bulk campaigns and dedicated short codes.
Key Features:
- Bulk SMS/MMS, two-way chat, short codes.
- Drip campaigns, scheduling, and auto-responders.
- Advanced analytics and compliance safeguards.
- API and CRM integrations.
Considerations before going with EZ Texting:
Carrier pass-through fees and taxes billed separately. Short code setup can take weeks.
Pricing starts at $25/month
| Plan | Monthly Price | Included Texts | Features |
|---|---|---|---|
| Value | $25 | 500 | Bulk SMS, drip, analytics, compliance |
| Custom | Varies | Custom | Short code, API, integrations |
7. Podium – Best for Reviews & Lead Capture
Rating: 4.4/5 (600+ reviews)
Podium combines SMS marketing with review and lead management—great for brokerages focused on reputation.
Key Features:
- AI-powered lead capture and instant responses.
- Automated review requests and follow-ups.
- Centralized inbox for all channels.
- Analytics and campaign reporting.
Considerations before going with Podium:
Higher price point; contracts and cancellation policies can be restrictive.
Pricing starts at $289/month
| Plan | Monthly Price | Features |
|---|---|---|
| Essentials | $289 | Reviews, SMS, lead capture, AI, analytics, integrations |
8. Twilio – Best for Developers and Custom Workflows
Rating: 4.3/5 (2000+ reviews)
Twilio is the go-to for custom SMS solutions and integrations.
Key Features:
- Programmable SMS/MMS, voice, and chat.
- Global reach, API-centric.
- Pay-as-you-go pricing.
- Extensive documentation and developer support.
Considerations before going with Twilio:
Requires technical setup. No drag-and-drop UI for non-coders.
Pricing starts at $0.0075/message
| Plan | Price per SMS | Features |
|---|---|---|
| PAYG | $0.0075+ | Programmable SMS, API, global, developer-focused |
9. ClickSend – Best for Multi-Channel Messaging
Rating: 4.4/5 (400+ reviews)
ClickSend is ideal for agencies needing SMS, email, fax, and voice in one dashboard.
Key Features:
- SMS, MMS, email, fax, and voice campaigns.
- Pay-as-you-go pricing.
- API and integrations.
- Two-way messaging and automation.
Considerations before going with ClickSend:
Interface may feel generic; advanced real estate CRM integrations limited.
Pricing starts at $0.0098/message
| Plan | Price per SMS | Features |
|---|---|---|
| PAYG | $0.0098+ | SMS, MMS, email, voice, API, automation |
10. Text Request – Best for Landline Texting
Rating: 4.7/5 (300+ reviews)
Text Request lets you text-enable your office landline or VoIP number for client communication.
Key Features:
- Landline, VoIP, or toll-free texting.
- Mass texting, two-way chat, payments.
- Reviews, scheduling, and analytics.
- HIPAA-compliant options.
Considerations before going with Text Request:
Some advanced CRM integrations may require API work.
Pricing starts at $49/month
| Plan | Monthly Price | Features |
|---|---|---|
| Starter | $49 | Landline texting, mass SMS, payments, reviews |
The Verdict: Which SMS Marketing Platform Should You Choose? (Our Top 3 Picks)
- Textedly – The best all-in-one SMS platform for real estate, combining ease of use, compliance, payments, and proven results.
- SlickText – Best for teams focused on list growth and advanced segmentation.
- SimpleTexting – The easiest to use for small agencies or solo agents who want fast setup.
If you want a platform that handles everything from mass texting to payment collection and integrates seamlessly with your real estate workflow, Textedly is the clear winner.
