In every community, there are numerous plumbing companies offering prominent services in the locality. Each one of them is vying for customer attention and wants to edge past its competitors. As a result, it becomes essential to have an impactful online visibility. Through local SEO, it is possible to analyze your competitor’s work. In fact, competitor analysis is not just a necessity – it is the best practice to follow. Understanding the strengths and weaknesses of your rival’s strategies is the backbone of a successful local SEO campaign. However, the question remains – how do you conduct a thorough competitor analysis and leverage the findings to gain an edge? The answer lies in hiring a reliable plumbing marketing agency. Their SEO experts will ensure that the message drives home.
Identifying the local online competition
Before the analysis is done, the marketing agency will identify the competitors. An offline business you consider a competitor may not be the one in the online world. Both these worlds are drastically different. So, the same-size-fits-all approach will not work. The agency will identify what and who you are up against so that they can develop relevant SEO strategies to get the desired result.
Major areas of competitor analysis from the local SEO standpoint:
There are some significant aspects that need to be considered when planning the local SEO campaign.
On-page SEO analysis
Your local SE0 strategy has to begin with an analysis of what your competitor’s website is up to. The agency will review “how” the competitor is outranking you. They will also identify “what” they are trying to rank on the website. Focusing on the relevant local keywords is also essential. The experts will also analyze the user experience and mobile-friendliness by running a Google PageSpeed Insights report.
Google Business Profile (GBP) optimization
Through the GBP, the experts will identify how to post the content and how many reviews you need to post in order to edge past the competition. Your competitor’s GBP is the source of all relevant information required to analyze their keyword usage, business descriptions, quality of posts and photos, and engagement in the Q&A section.
Analysis of local citation
The company name, address, and phone number are of great significance as far as local citation is concerned. They help to strengthen the local SEO as they confirm the geographical relevance of your plumbing business to Google. In this regard, local directory submission is still relevant.
Local link building analysis
Obtaining links from local sources like local newspapers and blogs is considered high-value backlinks. These links have a direct impact on the validation of the localness of your business. The experts will review your competitor’s website to see if they have established local partnerships and find out whether these partners are of any value addition or not.
Review and reputation analysis
Effective reputation management directly impacts the performance of the local SEO. The experts are well aware of this, and as such, they will ensure that the reviews posted on your website reflect your customer’s trust, which in turn will affect the local search authority and rankings. Browse https://topmarketingagency.com/ to see how they are doing reputation analysis.
Content strategy that is localized
For an effective and well-planned online SEO strategy, content is still the King. Creating and posting content your target audience appreciates and resonates with is the key to building trust and a sense of loyalty. The experts will analyze the kind of content posted by your competition to get an idea about what local events to highlight. They will help identify the gaps and opportunities in creating content that is valuable, unique, and local.
Summing it up
Hiring the right service provider ensures that half the battle is won. And for the other half, the service provider will come up with a relevant local SEO plan of action that will drive home the results. Working with an established agency means you don’t have to worry about anything. They will look after every possible aspect.
