Are you looking to grow your Instagram account and become successful on social media but have no idea how to go about it? Have you noticed that with increased engagement, your Instagram account gets better and better?
There are so many people on social media at the moment that want to become experts at using Instagram or to become influencers with millions of followers. Some people think that the key to success is just gaining as many followers as possible, but when it comes down to it, it is actually the amount of meaningful engagement you have on your account.
Engagement is the most important thing when it comes to the Instagram algorithm. If you would like your engagement rates to be higher on Instagram but don’t know how to do this, here are a few tips.
Use Hashtags with CTA’s
Hashtags are a fantastic way to increase any kind of engagement on your content, or account, especially if you use hashtags with a call to action or the ones generated by a hashtag generation service like TaskAnt. Essentially a call to action is a phrase or word that will encourage users to interact with your account or content. These can be words such as follow, like, share, try, shop, or signup. These hashtags could just be words or even full phrases but either way, they will be more likely to increase engagement on your content or account.
Hashtags on their own are already likely to help you increase engagement, but by giving users instructional words or phrases, they are more likely to follow through because they know exactly what they should be doing. Try using hashtags such as #dontforgettofollow, #like4like, or even #showyourhomedecor. All of these are examples of call-to-action hashtags that will encourage people to engage with your account and follow a simple instruction that doesn’t necessarily come across as instruction but more of a choice.
Engage to be engaged with
Engagement is the key element of every successful social media account and the best way to increase your engagement is by doing some engaging of your own. There are so many ways in which you can engage with other users, followers and businesses, including replying to comments on your posts, liking others’ posts, following people, and even responding to your direct messages.
People love feeling noticed and appreciated, and a great way to get them to feel like this is by engaging with them. This will also increase your engagement because they are more likely to tell friends and family about you too, leading them to follow you or engage with your content.
Use Reels and Stories
Although relatively new, Reels and Stories have quickly become the most used features of Instagram. This means that users posting and users observing are making more use of these features than just the regular feed now.
With this information, it becomes clear that in order to increase your engagement you should be posting more with those two features. The best part about these two features is that you don’t have to limit yourself to posting just once a day, but you can rather post as many times as you want. Reels and Stories are also less uptight and more authentic within any given moment, compared to regular feed posts; meaning that it will allow for you to post whenever you want.
Posting times and user-generated content
When it comes to actually posting, most people will just post wherever they have a free moment or when they have new content to post. If you are looking to increase your engagement, you need to be more strategic and have an actual plan or schedule when it comes to posting.
Looking at your analytics you will be able to see what time is the best to upload your posts, on each different day and make a schedule from there. User-generated content is also a fantastic way to create more engagement, and generate followers on Instagram, as it gives them something to interact and engage with such as polls, and questionnaires.