The modern world is globalized – people move in and out, buy and sell properties, so the real estate market is always in high demand. Users never stop being active, even when the market is going a bit down in this area. The number of sales can decrease, but it never stops. Therefore, creating a real estate platform can never be a bad idea.
The only thing you should take into account is that your competition is quite high — there are plenty of good platforms in the market already. It means that you need to use really high-quality real estate software development services to build a platform that will attract not only buyers but also sellers, real estate agents, and brokers. To attract such a large number of users, it must be convenient, multi-featured, and simple at the same time, so you can visit jatapp.com for the best solution.
Below, you will understand how to build your web platform for the real estate market and what best practices to use to survive in it. Your platform must be monetized, so the investment must be worth the results.
What types of real estate platforms exist?
The good news (or maybe the bad one if you thought you might not need a separate web platform) is that you don’t necessarily have to build property or be a broker to build your own real estate platform. There are two main types of them:
- Real estate software solutions
A marketplace is just a database with offers on sales and rentals in a particular region. If people want to buy or sell property, or they are real estate agents, they use such marketplaces.
Real estate websites or CRM systems usually are developed by property managing companies and brokers. They are intended for communication and interaction between buyers and real brokers or agents.
How to get profit from your real estate development solutions
Good real estate platforms are directed at a large audience. One of the ways to attract those target users is to advertise on those websites. Platforms usually profit from selling premium ads or offering paid services to property managing companies, brokers, etc. When you have a large pool of customers and users, the business can be truly profitable.
If the website is designed by a real estate company, then it is aimed at meeting the needs of this company. More than 90% of real estate companies in the USA have websites today. This decision should not be underestimated because people browse everything on the internet. When it comes to purchasing property, this is a very serious decision, so doing it without a good web platform is nearly impossible nowadays.
A website is representative of a company on the web, and it attracts potential leads and advertises property a real estate company sells or rents out. You simply cannot attract so many potential leads without proper property management software solutions; otherwise, you will hardly survive in such a competitive market.
The best real estate software development practices
Below, you will find the most popular and effective practices to use at the stage of real estate web and mobile app development that are called to make your platform one of a kind and make it not only exist but be fruitful.
People are always searching for something. When using a real estate web platform, they want to find the best offers. Naturally, they have their preferences regarding prices, location, neighborhood, etc. Thus, having advanced search features with multiple filters is the first thing to take into account when considering real estate app development.
You can follow the example of large real estate companies and include the following features in your search engine:
- Number of bedrooms;
- Type of property (house, apartment, townhouse, duplex, etc.);
- Types of sales (resale, from the owner, newly built property, etc.);
- Square meters;
- Year of construction.
These are the best benchmarks for buying a property. For renting it, you can include other features, for instance:
- Number of bedrooms;
- If pets are allowed;
- Type of property (apartment, room, loft, house);
- Facilities (garage, air conditioner, etc.);
- Furnished or not furnished;
- Square meters;
- If it is next to the underground, bus stop, airport, etc.
Last but not least, your users should be able to save the ads they are interested in. Add a feature “Favorites” or “Save add”. You can also offer them to subscribe to similar ads; it will increase your leads and boost their deals.
People search for properties by location, but they are not always aware of the area they are interested in. Maps are very welcomed among the features on your web platform. You do not need to invent anything, just incorporate Google Maps or Apple Maps into your platform. People use these applications every day, and they are aware of how to use them. The interfaces are familiar to them, so they will hardly want to see or use anything else.
Different manipulations with maps would also be good, for example, if they could draw the desirable location right on the map. Maps should also contain crucial information about the nearest area, for instance, the availability of schools in it, crime rate, traffic jams, etc.
By the way, if you create area profiles and include crucial information in them, you will not only help users find their properties but also overcome your competitors. Ask your real estate software developers whether they can create such features.
CRM systems help maintain the highest interaction between your buyers and sellers, and this is what you need to be successful. You will direct all your efforts onto the market and optimize your activity through the automation of particular processes. CRM is crucial for real estate, and here are what features it preferably should have:
- Automated mailing feature;
- Leads management (quick automated replies to new leads);
- Deals tracking (from the first touch until the end);
- Data collection about buyers (both current and potential ones);
- Reporting tools (diagrams and charts are the most effective).
When thinking about real estate accounting software or CRM solutions, it is better to choose your individual solutions and not software from third parties. It must meet the needs of your business, and eventually, you will get your benefits from this investment.