If you’re running a cohabitation business—whether it’s a matchmaking service for roommates, short-term shared housing, or intentional co-living spaces—you know one thing: it all comes down to leads. No leads, no leases. Simple as that. But getting high-quality leads isn’t just about posting a few listings and hoping for the best. In 2025, it’s all about smart, strategic lead generation. Here’s how you can bring in more prospects and fill your spaces faster—plus, how a tool like Kajabi can become your secret weapon.
1- Create a Lead Magnet That Solves a Real Problem
Don’t just wait for people to stumble onto your listings. Offer them something valuable upfront. A lead magnet could be:
- A downloadable “Roommate Compatibility Checklist”
- A guide on “10 Things to Know Before Joining a Co-Living Community”
- A quiz that helps match people to their ideal living situation
These kinds of resources help build trust and grow your email list.
With Kajabi, you can create beautiful landing pages, host your lead magnet, and automatically add people to your email marketing sequence. No tech headaches. Just smooth automation.
2- Use Content Marketing to Establish Authority
If your cohabitation business has a blog (or podcast, or YouTube channel), you’re already ahead of the game.
Post content that answers common questions like:
- “How does co-living work?”
- “Is cohabitation cheaper than renting alone?”
- “Best ways to manage shared expenses in a co-living space”
- How to find a Lawyer for cohabitation agreement Ontario
This kind of helpful content not only drives SEO traffic but also positions you as an expert. People are more likely to trust and sign up with someone who educates them.
With Kajabi’s all-in-one content tools, you can run your blog, host video content, or even create a mini-course for your leads—all from one dashboard.
3- Capture Leads with Landing Pages and Email Sequences
Once you’ve got someone interested, the last thing you want is to lose them because your website doesn’t guide them to take the next step. Use high-converting landing pages to:
- Capture email addresses
- Book consultations or virtual tours
- Deliver your lead magnet
From there, a simple email sequence can warm up the lead until they’re ready to schedule a move-in.
Kajabi’s drag-and-drop page builder and built-in email automation make this process seamless. No need for separate tools, plugins, or duct tape marketing hacks.
4- Offer a Free Community or Trial Experience
People love a sneak peek. Consider creating a free online community (on Kajabi or Facebook) where potential tenants can meet current residents, ask questions, and get a feel for the vibe. Or offer a “Trial Weekend” for locals to spend 24 hours in your co-living space. This helps skeptical leads visualize themselves living there. Use Kajabi to manage RSVPs, follow up with attendees, and move them through your funnel.
5- Run Paid Ads to Your Funnel (Only After It’s Set Up Right)
Once your funnel is converting (lead magnet → email nurture → consultation), it’s time to put some fuel on the fire.
Run Facebook or Instagram ads targeting:
- Digital nomads
- Remote workers
- Students
- Young professionals relocating to your city
Make sure your funnel is airtight before you spend ad dollars—and track everything inside Kajabi’s analytics dashboard.
Final Thoughts
Leads won’t just fall in your lap anymore. If you want your cohabitation business to thrive, you need a repeatable, scalable system to attract, nurture, and convert new leads. Kajabi gives you that system—from landing pages and email automations to content hosting and analytics. It’s like having an entire marketing team in one simple platform and you can do it yourself or hire a Kajabi expert to help. If you’re serious about growing your community, building your brand, and filling up every unit, it might be time to give Kajabi a spin. Want help setting up Kajabi for your cohabitation business? Drop me a message and I’ll show you how to get started fast.
