What is TikTok and How Can It Be Used For Business?

What is TikTok and How Can It Be Used For Business?

Have you been living under a rock for the last few years and have no idea what TikTok is or how to use it? Have you recently seen a lot of businesses popping up on your TikTok feed and you are now wanting to do the same thing to market your own business?

TikTok is one of the newest social media platforms around, having only launched a few years ago, but it has quickly become the fastest growing and largest social media platform to date with app stores naming it the most downloaded app, and the platform having approximately 1 billion active daily users. Many businesses and brands have started making use of the popular platform and have found themselves becoming increasingly successful because of it.

If you want to start using TikTok for your real estate business but you are unsure where to start, here is everything you need to know to get going.

What is TikTok and why is it so popular?

Known as the social media platform of the decade, TikTok is a short-form video platform where users can film, edit, and post short videos all in one place. It is a network where users can be their most authentic selves and not worry about judgement or what other people have to say because everything is all in good fun. TikTok was launched only recently in 2016, but in the short time that it has been around it has managed to impressively gain over 1 billion active daily users, which is a tremendous feat.

TikTok’s demographic is more towards the younger generations or towards teens, but people of all ages seem to be enjoying the platform. TikTok has become incredibly popular, not only because of just how easy it is to use, or because there are many growth services available, similar to TokUpgrade, which will increase your followers, but also because you don’t need a whole lot of fancy equipment to post anything or create quality content. There are so many new trends and viral videos coming up that everyone wants to take part in, meaning that essentially, you don’t even have to think of new content to post, you can just join in on a viral trend.

Why should your business use it?

Many traditionalist business folks think that businesses should stay in the business world with social media and entertainment being in a separate field, but these days there is so much cross over happening, and by making use of social media, businesses open themselves up to so many more opportunities and advantages that others just won’t have.

TikTok is a great place for businesses to market themselves, not only because it literally does not cost anything, but you will have a potential audience of over 1 billion people who are young, impressionable, and very likely to want to have the products you are selling to them. By having access to such a large audience, there is no doubt that your business will see some form of growth, which is exactly what every business wants.

Find a niche

When to posting on TikTok, it’s all fine and well to post whatever you want if you are not looking to grow your account or brand and you are not specifically targeting anyone, but if you are a business trying to make use of TikTok, you should always discover what your niche is before you post anything.

A having a niche will also allow you to design your account with a specific style and tone, which will also be more appealing to those interested in your content.

Create engaging content

When it comes to the kind of content that you should be posting on TikTok, you need to think a bit more out of the box compared to other social media platforms. While people are always posting different trends and things of that sort, and it is fantastic to go along with all of those and will definitely draw you into the community, but there are also times where you need to be a lot more unique and original when it comes to your content.

It also needs to be noted that TikTok is all about entertainment and most people who want to be entertained are looking for comedic type videos, so incorporating comedy or humour into your content is a fantastic way to make your content more likeable and therefore increasing engagement, as it is also a great way to gain more followers.