Whether you are a construction company or another type of general contractor, delving into the nitty-gritty of local SEO can be overwhelming. Still, you must build your online presence because service area businesses like yours face enormous competition locally while searching for new customers. You don’t have access to foot traffic. Your service area is your boundary and primary market. Hence, if you are a builder, plumber, roofer, HVAC technician, or electrician, you need strong SEO strategies to attract your target audience. How do you implement them? You can speak to a local agency for assistance. Find a company that serves general contractors, including construction businesses in a specific city or region.
A trusted SEO company for contractors can organically optimize your visibility for all major platforms that local customers search for information, such as official websites, Google, Google Maps, Yelp, Facebook, etc. Here are some popular activities they typically do to push your business growth.
Google Business Profile (GBP) Optimization
You may not own a storefront as a service area business, but GBP can help you gain visibility. Your SEO agency can create a GBP profile by hiding the address and selecting the service areas you cover. As per Google Help, the service area must be within a two-hour drive from your business. If you cover a larger area, your SEO expert can create another GBP with a primary business address within two hours of distance from the service area. Your services will be listed under primary and secondary groups. Some people also create subcategories to appear in user searches. However, this can be a mistake as it will dilute your business’s authority.
Nevertheless, a complete GBP profile will contain your business name, contact, site, working hours, serviceable locations, payment modes, social links, photos, etc. All the necessary information will be part of it.
Localization Efforts
Suppose you are a construction company offering services in multiple locations in a city or region. When you hire SEO services for construction firms, the agency can recommend building location-specific pages with relevant content and keywords for each area. They can even insert Google Maps on the respective location pages. However, one must be careful when creating different location pages. The risk of content duplication runs high. Each location page must offer unique content information. The pages on the website should target local keywords such as titles, meta descriptions, headings, alt tags, etc.
Another thing they can do is add your business to suitable online platforms and directories. Ensure you provide them with accurate details, such as name, address, and phone number (NAP). Only authentic and precise information can be shared to prove consistency and win people’s and search engines’ trust.
Link Building
Service area businesses, whether general contractors like electricians, landscapers, plumbers, or builders, also benefit from sound backlink practices. For this, the SEO expert can leverage community forums and other places.
With these and other strategies, your SEO company can contribute immensely towards your business growth by attracting customers from different corners of the online platforms. They can continue optimizing GBP for content sharing and customer engagement, leveraging customer reviews to broaden your access, obtaining backlinks from partners, relevant sites, and directories that serve the same area, maintaining the website’s mobile-friendliness, etc.
