Nearly everyone across the globe uses social media. Brands need to stand out here if they want people to buy what they are selling. The packaging of the product can convince people to actually share details about a brand on social media. If consumers are drawn to attractive packaging that gives an exciting unboxing experience, some people will want to share this on their social media platform and promote the brand. This is why brands aim to design packaging that people will want to promote. Custom boxes with logo can for instance be designed in an eye-catching way whilst promoting a business with the help of the logo on the box.
The following looks at how a packaging design can get viral and promote a brand amongst the competition:
Product Safety
If packaging is not able to properly protect the product it will have failed in its major aim. Packaging manufacturers are able to provide businesses with high-quality packaging material which will keep the product secure in the box and let people know something worth purchasing is in the packaging.
Shoppers are drawn to boxes that are strong as they give the impression of quality. For instance candles can remain secure in a sturdy and good-quality box made with materials like cardboard or paperboard.
The fragile candles will arrive in good-condition if they are put in a box such as this. This will encourage people to want to buy from the brand in the future as well because they will know it manufacturers good-quality candles.
The following table looks at different packaging materials that can be used to make the box and their main features:
| Packaging Material | Characteristics |
| Cardboard | This is a common packaging material that is versatile and can package many products. It can be obtained in a unique strength and is customizable and sturdy. |
| Kraft paper | Eco-friendly and sustainable brands choose this material as it can give a strong box whilst protecting the environment from packaging waste. |
| Rigid packaging material | High-end and luxury brands choose this one to convey expense and quality whilst protecting the product. |
| Window boxes | These boxes include a transparent plastic film on them that lets consumers view the candle. They can see how it looks and be more confident to buy it. |
Packaging Dimensions
The product must be placed in the perfect size and shape box so that they do not move around and are able to reach customers in excellent-condition. A brand is able to get a custom size and shape box that is made according to the dimensions of the item that needs to be placed in it.
Packaging that is right in dimensions will secure the product in it so it remains in place when it is being transported and handled. A better presentation of the product also occurs when the box is opened and the candle has stayed in its original place.
Custom inserts are common and used to hold the product in place. They even further enhance the unboxing experience and the presentation of the candles. Consumers will want to share the unboxing of a box like this which presents the product attractively.
A brand can place products in the right style boxes such as tuck-end boxes, Box with sleeves, rigid boxes, or magnetic closure boxes to ensure it remains safe and is marketed to people.
Promote Brand and Product
Packaging is able to enhance the image of the product and brand, convincing people to check it out. This is when the box is well-designed.
A high-quality and stylish box is able to get the attention of people on a store shelf and online as well. People will know a quality and stylish item will be in the box. If the packaging is designed in a way that draws people to it and makes them excited they will want to share it on their social media platform.
Colors that relate to the product can be included on the packaging design. For instance if you are selling a premium candle you can include colors such as black, gold, navy blue, etc. on the box. Colors can be added that relate to the scent of the candle in the packaging such as lilac for a lavender-scented product.
Images can also be included to help people know what type of candle they will find in the packaging. A minimal packaging design looks stylish and high-end and is understandable as well.
If you are selling candles, you can add details about the candle such as its scent, burn time, warnings, etc. to let consumers know about this. Brand information can even be included such as a brand logo, brand colors, the candle company’s contact details so consumers can contact it.
A brand can add a texture on the packaging to make it feel exciting. Social media influencers will want to share packaging that is sensory like this. High-end finishing touches such as foiling will also help the packaging stand out.
The right packaging can ensure the product remains safe whilst giving a premium image of the brand. More and more consumers can know about your business and the products it sells. If the product can stand out on a shelf people will notice it and will want to consider it. The right packaging box printing can help here if it is designed according to the needs of the brand as well as the product.
The packaging can promote the product by convincing people it is one to buy. This is why many businesses are focusing on packaging. If a brand can get popular social media influencers to promote its products it can get known by more and more people.
This is because nowadays many people want to follow the lifestyle of influencers and will be convinced to buy something they promote. Therefore if packaging can get viral on social media, it can aid a brand in getting known. The right packaging that is strong can help here. It should also be designed to promote the product and excite people.
