Michael LaFido is a top-producing Realtor® and real estate consultant with over sixteen years of experience in the industry. Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become the key to his success. This approach is based on developing and maintaining relationships with his clients, so that he can serve them with the highest standard of customer service and respect. Over the past sixteen years, LaFido and his team developed a method that takes a more comprehensive, proactive approach to marketing a home.
Michael LaFido is the author of the book "Marketing Luxury" and the best-selling book “Cracking the Real Estate Code”. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted at noon on FOX News Chicago’s business hour.
Michael is the founder of the Marketing Luxury Group. The Marketing Luxury Group assists other real estate agents and affluent home owners by providing premium Bespoke services including "lifestyle marketing', consulting, and PR services to help agents and owners sell their luxury homes using our proven and reputable strategies.
Michael also created the nationally recognized luxury certification for real estate agents which is known as Marketing Luxury Expert (LUXE). This new certification establishes a minimum set of standards for agents that represent luxury homes and will be offered as Continuing Education (CE) for real estate agents in 8 states initially. The trainings are based on the same principles Michael outlines in his book, "Marketing Luxury", and that he teaches agents across the world through the Marketing Luxury Group, his marketing and consulting business. Many agents within the industry are calling Michael’s methods "The New Standard" for marketing luxury homes today.