Many customers will make their first impression of your business before even entering the building. Messy bushes around your restaurant entrance can give customers the impression of neglect or a lack of care for the property. In retail environments, if the outside isn’t cared for, it can deter customers and impact sales.
Similarly, in educational institutes, untidy or overgrown school gardens can show a potential disinterest in hands-on learning and student well-being. This is why proper landscaping is important. This article explores how spending wisely on landscaping can bring higher returns on investment (ROI) for your business.
Modern Landscaping Concepts That Work in 2025
Commercial properties no longer just need plants and grass. Following landscaping best practices for commercial properties now means combining design, contemporary technology, and customer experience. It includes:
- Modern irrigation and sensors: Smart irrigation systems use sensors to provide the exact amount of water plants need by monitoring environmental factors, such as soil moisture. This helps with water conservation and energy saving and leads to reduced costs.
- Outdoor lighting: Strategic outdoor lighting highlights the landscape features of a property and provides a sense of safety. It illuminates stairs, pathways, and tripping hazards, helping reduce the risk of falls and accidents. It can also help deter criminal activity by making it difficult for intruders to approach unnoticed.
- Eco-friendly parking lots: Consider integrating drawing pavers and green cushion areas around your parking space to make it more eco-friendly. This can also significantly improve stormwater management.
- Interactive spots: Spots equipped with murals, sculptures, or flower tunnels can be ideal for artists and taking pictures. Clients sharing their work or pictures over social media can boost your restaurant or store’s visibility, generate leads, and lead to a positive image of your restaurant.
- Relaxation areas: Wellness areas such as green walking paths, soundscape with fountains, and small zen gardens can help lower visitors’, tenants’, and even staff’s stress levels.
- Event and work zones: Landscaped outdoors can be used as venues to host various events, such as workshops, networking sessions, and corporate gatherings.
Landscaping and ROI
Recent industry studies show that an effectively planned landscaping pays for itself faster than most property upgrades. According to the Pennsylvania Association of Realtors, a property’s value can be increased up to 15% based on attractive landscaping. Similarly, research from the University of Washington found that consumers are willing to spend 12% more in retail locations with premium landscapes. A study on commercial real estate properties shows that having professional landscaping can help them enjoy a 7% higher occupancy rate.
The Benefits of Landscaping
Landscaping can attract high-quality tenants and support higher rental rates, eventually increasing the property value. A clean and thoughtfully designed outdoor space also reflects professionalism. This can help strengthen your brand image.
Sustainable landscaping aligns with your environmental goals and appeals to customers who prioritize eco-friendliness. Landscaping can also generates positive word of mouth marketing, as people will be more inclined to recommend your business.
Endnote
Landscaping is a business growth strategy in 2025. Innovative outdoor concepts, smart design, and cutting-edge technology are now key to maximizing your ROI. This strategic approach offers a powerful way to boost brand perception, attract customers, and drive business success in a competitive market.
