In today’s home decor landscape, where safety, style, and sustainability intersect, Neutral Curtains is setting a new standard. Spearheaded by Lead Designer Joan Koh, a professionally trained interior designer, the brand’s core vision is to help families create healthier, more beautiful homes responsibly and effortlessly.
A Designer’s Perspective, A Parent’s Priority
Based in Edmonton and Calgary, Alberta, Joan Koh brings both professional expertise and personal experience to her work. After graduating from Nuova Accademia di Belle Arti, Joan began crafting thoughtful, family-centered interiors. However, her design philosophy changed after she became a mother. She began to examine the materials that surrounded her clients and her own family more closely. This shift led to a deep commitment to offering non-toxic window treatments that are safe for babies, pets, and individuals with sensitivities.
Building a Safer, Smarter Standard
Neutral Curtains stands out for its dedication to eco-conscious innovation. Joan and her team spent over three years researching consumer needs and testing sustainable materials. Frustrated by the lack of eco-friendly fabric options that met safety and health standards, they decided to develop and refine the materials themselves. Today, their offerings include a curated range of eco-friendly fabric certified by OEKO, ensuring every product meets rigorous safety standards, such as the Belgian Flax Linen collection.
Window Treatments That Work for Real Life
Shades (roman shades and bamboo shades) and curtains anchor the brand’s collection. These custom window treatments — including oversized curtains designed for lofts and high-ceilinged spaces — are crafted for everyday function, elegance, and well-being.Whether you’re a parent decorating a nursery or a pet owner seeking non-toxic window treatments, Neutral Curtains offers a seamless blend of safety and style.
As the U.S. blinds and shades market continues to grow—projected to increase by $747 million from 2024 to 2028—Neutral Curtains is positioned to meet rising demand for thoughtful, health-first design. The home textile industry as a whole is expanding, with the U.S. market expected to reach $26.69 billion by 2030. It’s clear that consumers are prioritizing smarter, safer spaces.
Sustainable Design, Recognized by the Design Community
What sets Neutral Curtains apart is not only their commitment to sustainability but also their collaboration with the design community. The Trade Partner Program for designers offers custom design support to professionals seeking high-quality, sustainable home decor solutions. With increasing recognition from designers and content creators, Neutral Curtains is becoming a trusted resource in the world of interior design.
A Vision for the Future
Looking ahead, Joan and the Neutral Curtains team plan to expand their collection of natural fabrics and customization options. Their long-term goal is to make eco-friendly options accessible to more households for babies and pets, so no one has to choose between safety and beauty.
As the founder of Neutral Curtains puts it, “A good business focuses on profit; a great one focuses on sustainability.” Neutral Curtains isn’t just selling window treatments; they’re helping families rethink what it means to live well at home.
For those seeking a better way to dress their windows, the answer may lie in a curtain that does more than block sunlight. It safeguards your space, reflects your values, and brings peace of mind, one room at a time.
Discover more about their commitment to safe, customizable home decor at NeutralCurtains.com.
