5 Luxury Yacht And Boat Brands That Are Dominating The Market

5 Luxury Yacht And Boat Brands That Are Dominating The Market

Having a good time on the water requires the right hardware. A luxury yacht or boat can make all the difference in the world when you want to have fun. Brands matter, and these are the five that have gained the most attention:

1. Cobalt

You will only hear good things about Cobalt Boats thanks to their tremendous resale value. When a Cobalt boat is for sale, then chances are the owner has upgraded to another Cobalt model. The type of customer retention maintained by the company has been the talk of the industry for years. Their models are the best all-around when it comes to value, longevity, features, and power. So, if you’re looking to try something new (or used), then consider the Cobalt name the cream of the crop.

2. Oyster

The year 2023 has shown that Oyster is still a name to be reckoned with in the industry. Their Oyster 495 easily won yacht of the year, and cleared the way for the company to try out a more daring design. There is something regal about sailing one of these beauties, and in a way, it is similar to the respect that drivers have for manual shift cars. The DNA of the company is British luxury, and since 1973, they have continued to impress the modern world.

3. Beneteau

If you want to get into an argument with a boat owner, tell them that Beneteau is responsible for the biggest changes in the boat industry. But it’s partly true, as the company doesn’t get nearly as much respect as they deserve. Beneteau models go through an incredibly grueling trial before their official release to consumers. These boats and yachts are the most battle-tested you will ever sail, with every feature and design optimized for perfection.

4. Lürssen

When you’ve made it big in life, Lürssen is the name that makes the most sense. They build the type of yachts that show up on celebrity Instagram profiles. The quality and performance of the Lürssen brand has been well-known since 1875. When you get past the technical details, the design of every one of their builds is incredibly unique. They built the world’s first motorboat, and from their ability to continue driving the creative aspirations of the industry. If there is an industry-standard to be set, then there is no doubt that Lürssen is one of the leaders.

5. Benetti

Do you like to hold parties on your yacht? Benetti creates yachts that are both spacious and detailed. Their luxury models have expansive deck spaces and the latest in modern technology. Every party on the water is a big deal when you own a Benetti yacht. Over the years, the brand has gone from a status symbol purchase to one of the premier deals in the entire industry.

Go Big

When luxury is part of the appeal, going big is the only correct decision. Some brands just have that ‘it’ factor that makes them stand out among the competition. Do your research, and put your money on a solid brand.


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