All of the United States has never had such a high demand for non-invasive cosmetic procedures, but to successfully scale that practice involves the balance between providing elite clinical results and creating a highly optimized business model.
Over the years, it has become common for clinic owners and managers to become trapped by using a number of disparate administrative platforms—spending too much time engaged in never-ending phone tag, organizing a multitude of patient charts, and tracking individual pieces of inventory which slowly erode profitability.
Using a full function aesthetic clinic software product, such as Salonist, to handle your abovementioned “back office” bottlenecks enables you to centralize your scheduling, client management, and billing processes into a single, cloud based location. It also helps you take care of the daily logistics of your business more efficiently and securely—allowing your medical staff to concentrate all their efforts on providing excellent patient outcomes.
24/7 Booking System and Smart Resource Allocation
In today’s digitally based United States marketplace, you discourage potential clients from booking high priced services by requiring them to call your clinic within regular business hours to schedule appointment times. Second, you are forcing clients to still physically go in for their appointment so they won’t be able to see the variety of types of service you offer offline.
Clients use multiple devices – telephone, mobile phone, laptop, internet, etc., so, it is only logical that today’s client would expect to be able to book appointments quickly and conveniently whether they are at a computer or using a mobile device.
Salonist serves as a high-end, self-sufficient virtual receptionist for your clinic. This software contains a simple, easy-to-use online booking site that connects directly to your web page and also integrates with your Google Business profile and Facebook page. Clients can easily view your available services, choose your preferred technician and set appointments at any time or location they choose.
Intelligent Resource Identifying
In contrast to an ordinary digital calendar; advanced medical aesthetics software not only needs to check on the nurse practitioner or physician assistant’s availability but also perform an extremely complex and synchronized evaluation of 3 fundamental factors that impact every clinical treatment that is being administratively scheduled:
- The credentialed provider (for example; Nurse Practitioners or Physician Assistants)
- The treated location (for example; injectable bay, or laser suite)
- The associated medical devices or assets that will also be used (for example; IPL or body contouring)
Salonist’s intelligent back-end system cross-validates all of these 3 elements of information simultaneously. When you book a patient for a laser tattoo removal service, it almost immediately blocks out the provider, the appropriate work room, and the appropriate laser device. Thereby eliminating awkward double bookings and maximizing daily operations.
Revenue Protection through Reduced No-Shows and Cancellations
An empty chair at a high-end medical spa creates an immense financial impact for the business when someone cancels on short notice or doesn’t show up for their appointment. If a patient does not show up for their full-face laser treatment or multi-zone filler treatment as scheduled, you lose hundreds of dollars of billable time, and your fixed overhead costs as well as your cost of labour to provide the treatment stay the same.
To help combat these losses, Salonist offers its clients a comprehensive, automated multi-channel notification framework built right into their medi aesthetics software. The Salonist system sends timely, highly professional SMS and email reminders to help keep patients engaged and informed about their upcoming appointments.
The Cost of an Unprotect Schedule
Assuming an average treatment costs $450, two unprotected no-shows every week can cause an aesthetic practice to lose more than $46,000 of potential revenue from that particular practice annually.
Advanced Secure Deposit Gating
By integrating with popular US payment processor services such as Stripe and Clover, you can integrate an advanced version of the secure deposit gating feature into your salonist to create client loyalty and safeguard revenue.
With automated booking deposits via prepayment and the ability to provide partial credit card authorizations during onboarding, practices have a standardized way of processing digital prepayments. This enforces a transparent cancellation policy and reduces the risk of clients canceling at the last minute; this leads to improved weekly cash flow.
Seamless Workflows: Digital Record Management and CRM Efficiency
A successful aesthetic clinic requires providing high-end service while also delivering clinically significant results. Having to manage numerous pieces of paper (the original intake forms, separate medical histories and a physical portfolio of before-and-after pictures) takes away from the overall experience for the patient and slows down day-to-day work.
Salonist brings everything together into one seamless place by delivering everything digitally. When a patient arrives at the clinic, all of their intake documents, previous cosmetic history and all of the various goals they want to achieve have been integrated into a single record.
To track the care being provided in a comprehensive manner, it is simple to log the actual count of syringes, placement of fillers, wavelengths used for lasers, whether or not there was any reaction on the skin and the timing used for custom chemical peels.
To document progress effectively, “before-and-after” pictures and video can be recorded and securely stored directly into the patient’s electronic record. This practice will provide the healthcare provider(s) with the ability to visually track how well they are progressing with their treatments and ultimately to continually build a trusting relationship with patients over the long term.
To effectively and efficiently market to patients through cosmetic recall, easily filter your patient list to identify patients who received neuromodulator treatments more than 90 days ago and who have not yet re-booked. You can then send them a personal text message to remind them to request their maintenance treatment.
More Intelligent Administration of Medical Supply Inventory
Unlike traditional cosmetics or beauty items, medical aesthetic supplies such as neuromodulators, dermal fillers, sutures, and chemical peels are procured at high unit costs and often have a short expiration date. Inefficient inventory management can result in waste due to spoilage, missed opportunity due to shortages, or waste of the practitioner’s time in identifying stock prior to a scheduled treatment.
Salonist provides an advanced multi-tiered inventory management system developed for users of medi aesthetic software. The inventory system monitors products for retail and clinical usage at the level of the individual unit.
| Inventory Challenge | Traditional Manual Tracking | Salonist Automated Tracking |
| Stock Alert Speed | Discovered only when a shelf is completely empty. | Sends real-time alerts when supplies drop below minimum levels. |
| Wastage Auditing | Difficult to track how much product is used per session. | Connects product consumption directly to specific procedures. |
| Procurement Style | Based on guesswork, leading to tied-up capital. | Uses data-driven trends to optimize reorder volumes. |
| Retail Correlation | Disconnected from front-desk product sales. | Automatically updates stock levels during checkout. |
Consumption of consumables used for microneedling and injectables will automatically reduce the total on-hand quantity of those consumables from the central inventory as soon as the session is completed by the practitioner. Historical data of utilization patterns will allow you to reduce excess stock and improve cash flow while ensuring your treatment rooms are fully stocked for your patients.
Smart Financial Reporting & Integrated Point of Sale
The interaction at the point of sale should be a seamless extension of the patient’s experience throughout their entire clinical journey. Salonist medical aesthetics software’s integrated point-of-sale is designed to unify service billing, medical grade retail sales, promotional gift cards and corporate tier rewards into one easy to use interface.
Flexible Membership & Package Structures
Having recurring predictable revenues sustains a business through seasonal fluctuations. Salonist has made it simple to build, launch and track unique membership plans and multi-session treatment packages like a “buy five get one free” body contouring series.
Salonist will automatically track remaining sessions, automate monthly credit card processing for renewals, and seamlessly manage the redemption of packages.
Empowering Your Clinic to Scale
Breaking down barriers on the backend is how clinics can succeed in today’s competitive medical aesthetics industry. As the core aesthetic clinic software, Salonist will centralize your operation—from booking automation and minimizing no-shows to simplifying inventory and billing.
By removing these cumbersome administrative tasks from staff, Salonist allows you to maximize your clinic’s profit margins and enables your medical staff to focus completely on providing excellent results for clients.
Would you like to improve your practice’s profitability and efficiency? Book a demo of Salonist today!
