In Miami Beach, Florida, the neighborhood of South Beach stands on its own. Many call this area the American Riviera for its fine white sand and crystal clear emerald waters with colorful buildings and luxury hotel resorts that sit ashore South Beach's exuberant display of Art Deco architecture.
South Beach was the first section of Miami Beach to be developed, beginning in the 1910s. Development efforts were spearheaded by Carl G. Fisher, the Lummus Brothers, and John S. Collins with construction of the Collins Bridge providing the area's first vital land link between mainland Miami and the beaches. South Beach is located east of Miami city proper between Biscayne Bay and the Atlantic Ocean, and encompasses all of the barrier islands of Miami Beach, south of Indian Creek, home to an ultra exclusive private luxury community of multimillionaires and billionaires.
Today, South Beach offers an eclectic mix of world-class boutiques, galleries, and stores. The area is also a culinary hot spot for gourmet foods and casual beachside cuisine. At night, South Beach transforms with crowds ready to enjoy a world-class evening out. Models and celebrities are often spotted enjoying their time in South Beach, one of the world's hottest luxury travel destinations.