Who Eats At Your Restaurant?

Who Eats At Your Restaurant?

Some restaurants attract a young set, others are popular with up-and-coming 30 and 40-somethings, while some restaurants attract an older clientele. Although it is always good to provide a comfortable environment to all age groups, it is also important to know your target audience. Depending on the type of people who walk through your restaurant door, youโ€™ll have to plan your floor plan and the type of restaurant furniture you use. Let your restaurant provide a little of something for everyone, but always make your most valued customers the most comfortable with the type of restaurant seating they love. If you want to work in a bar or restaurant, take the first step and get your RSA Online Vic.

What Age Groups Are Spending Money in Restaurants?

Research shows that contrary to popular belief, millennials are not the biggest spenders in restaurants. Millennials, the 25-35 age group, spend the same average amount of money in eateries as other adults. You might be surprised to hear that it is the 35-54 age group that spends the most money in cafes and restaurants. They spend about 25% more in restaurants than adults from other age groups. And the group that spends the least amount of money in restaurants and cafes is the over-65 age group.

What Age Group Spends The Most Amount of Time in Restaurants?

The age group that spends the most amount of time in restaurants is the 24-34 age group. They may not be spending the most amount of money, but they are hanging out in restaurants longer than any other age group. They spend more than one-quarter more time in restaurants than the average adult. That is quite a lot. So where are these people sitting, what would make the other age groups stick around longer and what would make the millennials spend more money in restaurants? One thing to consider is the restaurant furniture, particularly the restaurant seating. 

  • 25-34 Age Group: This age group wants to spend a lot of time in restaurants. They need to be provided with comfortable, upholstered seats, or restaurant booths. They also love to sit for hours in restaurants working on their laptops, so you will need to provide tables at a comfortable height for laptops and perhaps counter-sitting. It is also very important that these millennials have plenty of plug sockets to recharge their devices. 
  • 35-44 and 55-64 Age Group: These age groups include a wide range of different types of customers. They could be mothers with kids in tow, or business people meeting to discuss important matters or to grab a quick snack. They usually donโ€™t linger as long as millennials, so they will make do with wooden seats, or seating that is less pampering. If your restaurant is up-scale, then you should provide this age group with comfortable upholstered seating. Some members of this age group also enjoy booth seating for intimate dining. 
  • 65+ Age Group: This age group of restaurant customers is looking for comfort. They probably donโ€™t mind if it is a wooden, metal, or upholstered seat, but they want to be comfortable and sit on quality chairs. One type of restaurant seating that this age group doesnโ€™t tend to like is booth seating. For some 65+-year-olds, it is difficult getting in and out of the restaurant booths. There are other things you can do to make the over-80s generation more comfortable such as making sure there are no drafts of air blowing on them, and that the floor is clear of obstacles they could trip over.

Use This Information – But Ignore It As Well! 

Although all of the facts and figures may be correct, generally speaking, certain age groups prefer certain types of seating, restaurants have to cater to all. One of the main reasons that restaurants need to provide seating that all age groups love is that groups of customers are composed of a mix of age groups. Many multi-generational groups come to eat at restaurants together, and the eateries need to be prepared to accommodate all of them. There is nothing better than to see a restaurant with business people discussing a deal in a booth; a grandmother and grandchild sharing a meal, parents with their babies at regular tables, and millennials at the counter, tapping on their laptops.