Have you noticed that your follower count and engagement on Twitter are down and you don’t know why? Are you new to Twitter and aren’t sure what the dos and don’ts are when it comes to trying to grow your account?
One of the most popular social media platforms of possibly the entire decade is Twitter. Twitter was launched all the way back in 2006 and has hardly ever seen a dip in its popularity making it the longest standing popular social media platform. Since its launch is has seen hundreds of millions of downloads in the App Store, making it an incredible place for real estate teams, businesses, and people alike to promote themselves to an incredibly large audience.
Twitter has so many benefits but these benefits can only be received if you use the platform correctly and efficiently. If you are new to Twitter you might be making avoidable mistakes that could cost you your growth. If you want to avoid this and grow, here are a few things not to do on Twitter.
Don’t always try to sell
Twitter is first and foremost a social media platform which means that people are there for entertainment and they don’t necessarily want you to be pushing your products into their face all the time. The best way to grow is to engage, and there are many growth services, like Twesocial here, that allows you to gain followers organically. People want to be entertained and the best way to do this is by posting interesting content that relates to your brand. This could be by posting pictures, memes, videos, or even GIFs that will keep the audience engaged.
You could also share other people’s content, in the form of a retweet to your page, that you think your audience might find insightful and interesting.
Don’t be unoriginal
This should go without saying, but any social media platform is a place you people go to be entertained which means that you shouldn’t be copying other people’s content and trying to make it your own. The same goes for your own content. You should not just be reposting the same kind of content over and over just because it does well, you should try to find some variation and create some originality within your account.
By being unoriginal, you inhibit yourself from becoming a desirable person to follow because people will already be seeing the kind of content you are posting but somewhere else. By being original you give yourself the best shot at growing your account and business.
Don’t be a robot
One thing that people really dislike on Twitter is when a real estate agent’s account isn’t personable, or an account that treats the platform as a one-way channel for communication. This is so far from what you should be doing. When marketing on social media you need to remember that it is a place where people come to interact with others, which means that you should also be engaging with them too, subsequently to organically increase the number of Twitter followers you have.
Engagement is everything when it comes to social media and by far the best way to grow your account. The best ways to engage with your followers is by responding to their comments, liking their posts, following them, and even replying to direct messages.
Don’t use irrelevant hashtags
Hashtags are a fantastic way to completely maximise the potential of your content, but this is only if you are using them correctly. Many people think that just spamming the most popular hashtags they find, will allow them to see growth, but this is not the case.
In order to grow by using hashtags, you need to make use of ones that are relevant to your content and therefore able to target specific audiences that are interested in your content.
Don’t go to war, as Twitter seems to be a place where people like to argue with each other in long threads, but you don’t need to add to the nastiness. Twitter is a place where people want to be entertained, and if you are a business causing drama, this could mean that you will lose out on a lot of growth because of your mannerisms and respect towards other people.