The technology and tools for attracting customers in the e-commerce sector have made significant progress, especially against the backdrop of the pandemic and quarantine restrictions that have been going on for more than a year. Understanding the client’s mood, needs, and interests is the key to success in any business. And the web sector is no exception. In addition, modern people are increasingly using mobile devices to access the web, and the trend towards an increase in the number of consumers using mainly smartphones to search for goods, services, and other solutions will continue and grow. Considering the novelties presented by the most famous companies that have succeeded in the field of IT development, the following realities will be popular in the foreseeable future:
- Augmented reality.
- A constant new approach to interacting with the audience to keep things fresh.
- Maximum variety of payment methods, including the emergence of cryptocurrencies.
- Reducing the speed of loading web pages.
- Voice search.
- The growing popularity of video content, both horizontally and vertically, with the advent of TikTok.
Of course, it all starts with the selection of a development company. Companies can implement the customer’s ideas, adapt, and improve the capabilities of a site or mobile application. All this is important to know, and within the framework of the material, your attention is invited to familiarize yourself with the main trends in e-commerce.
Payment for Goods
For more than 10 years, developers around the world have been working on the development of new mechanisms for process automation. Of course, this was reflected in the sales of goods. Order processing is optimized as much as possible for the needs of the client. The same goes for payment. After all, the consumer is looking for comfort in everything:
- Payment mechanism.
- Wants to obtain reliable data protection.
- Fulfill the order as quickly as possible.
The carefully thought-out design of an online store will allow the user to make a purchase without hindrance. To do this, you need to take care of the menu, the location of the key controls, and navigation.
The Future Belongs to Mobile Devices
The rhythm of life of modern people is too fast. And it is not always convenient to place an order of goods. That is why smartphones have become the most popular in recent years, exceeding the frequency of search queries in quantity. Moreover, the predominance of users who log in from mobile devices is quite noticeable, with a growing trend. Therefore, it is important that your application or site is:
- Attractive and easy to use.
- Pages should load as quickly as possible (the parameter is taken into account by Google Search crawlers and robots).
- Usefulness and accessibility – they are able not only to attract the user, but also to keep him, thereby improving the behavioural factors, which will give credibility in the eyes of search engines.
A development company follows modern trends, offering customers unique solutions and creative options for the design of Internet products.
Analytics of user behaviour allows you to understand what is hindering the achievement of the final goals, and where it is necessary to make adjustments and eliminate deficiencies. Fathom Analytics is especially useful in this regard for collecting web statistics without any privacy compromises.
With regard to the use of artificial intelligence in analytics, this allows you to efficiently collect and analyze data, which is certainly important when endeavouring to achieve desired goals. But AI is used not only for commercial purposes, but also for implementation in applications that are used on a daily basis.
- In medicine (allows you to analyze the pulse and other vital signs of the user, by using the data received from synchronized equipment).
- In industry, for analytical purposes.
- To collect data on the preferences of potential audiences and better interact with them, and much more.
The introduction of AI technology is a promising innovation that makes sense to study and use in the commercial sector.
Targeting and Social Media Engagement
Most users actively use social networking applications, exploring new items in the lives of friends, acquaintances, and loved ones. Attracting the attention of a specific audience through social media should be done correctly, so as not to alienate potential buyers. In addition, personalized offers, discounts, birthday gift coupons, and other personal interaction methods can significantly increase conversions and drive sales.
New items appear literally every day. But if you are a business owner, then you simply have to know about new trends and trends that can be applied in your niche.