Individuals and businesses alike were affected by the events of 2020, and we’re still feeling these effects in 2021. Still, there is hope for better and we are slowly attempting to reorganize our lives around the restrictions and the fears that keep lingering.
So, to make sure your 2021 will be better than your 2020, it’s a good idea to focus on growth and how to get there. However, you must take into consideration all the damaging effects of last year’s pandemic and understand how they affected the real estate market and why.
1. Use the Right Tools
In the age of instant communication and online marketing, you can’t survive without a well-thought software toolkit. These tools provide extremely valuable help in organizing your customers, making files accessible, and keeping you up to date with the latest trends. More importantly, they help you save time so you can focus on more pressing business issues.
Therefore, your basic toolkit should contain one CRM solution for real estate, one chat platform, one shared space for documents and other files, one project management platform, and one email management system. As time goes by, you can grow your toolkit and make it more diverse with platforms for social media management and tools for graphic editing.
As you get more used to the idea of using software tools for your business, you’ll also learn to see the benefit of entrusting automation systems with routine tasks such as email campaigns, posting on social media, and scheduling blog updates.
Lastly, modern platforms allow you to keep in touch with customers without actually meeting face-to-face. For instance, some real estate agencies allow people to take virtual tours of their properties or post aerial views (filmed using drones).
2. Improve Social Media Presence
These days, social media platforms are extremely popular, especially the ones that focus on the visuals (like Instagram, Pinterest, or TikTok). You can also use platforms like YouTube to promote high-quality visuals of the properties and surroundings you are promoting.
Of course, not all such platforms can bring you customers, but there are plenty of channels you can use to find people interested in real estate. Moreover, you can use social media ads to reach a larger audience and diversify your portfolio. This happens because ads have a very well-devised targeting system and you can refine the settings to an advanced level.
3. Follow the Trends
The events of 2020 led to an increased interest in properties and houses outside the city, where people can still enjoy a modern life but in a more welcoming environment. In addition, people are interested in homes that can accommodate a work area (for working from home) or an area for fitness and other physical activities.
Of course, these trends are not expected to last long, but it helps to know the current direction of the market. And this is the secret to a well-devised promotion campaign – as long as you are up to date with the trends, it is easier to market your properties accordingly.
In summary, the path to growth is supported by modern technologies and social media platforms. Also, it helps to stay up to date and adjust according to current trends (which is where you can also use social media and various news platforms).