Thinking about building a website, but not quite sure why you need one when everyone around you is switching to social media? However, a good website helps attract customers and boost business sales. It increases the visibility of experts and bloggers and helps users find the information they need. Furthermore, in many cases, you cannot do without a website. These tips will help you design your site in a stylish, interesting way, and attract more visitors to your business.
1. Choose the Type
Before you think about website design, you should clearly define what kind of task it should perform. To do this, understand what category your site falls into. Here are the main types of sites:
- Single-page: A landing page to sell a specific product or service, personal business card site of an expert or blogger.
- Multipage: It’s the site of a company, a blog where users can register and add their posts.
- An online store: It’s a multipage catalog, which has several pages: “about the company,” “contacts,” a catalog with filters for search, and detailed product descriptions.
Adhere to the rule of simplicity and clarity of your site, regardless of its category. Company websites are designed in a corporate style, blogs, and educational platforms – minimalist and concise.
2. Use Colors to Control the User’s Attention
Want to get people to take action and click on the button? Highlight it with a bright color. For example, you can often see a white button on a black background or a red one on a white one.
Your task is to collect data from the user? Lead him to the feedback form where he can leave his contacts. The form fields should also contrast with the overall canvas of the page.
3. Add Images
“Live” photos are more trustworthy. If you can’t take them, use photostocks or order pictures from a designer. People pay attention to the visual in the first place, so pictures should be combined with each other in color and design.
For example, for a beauty salon, “before” and “after” photos work well, so the client immediately understands the benefits of the procedure. For a grocery store, pick brightly colored pictures of products or meals that can be made from them at home.
4. Place Reviews on the Website
A review section is proof of your reliability and reputation. Video reviews work great. If you don’t have one, make your testimonials in the format of screenshots or images in a unified style. Testimonials with a link to the social networks of the person who gave them will have a greater effect. In this way, it will be clear to the user that he is your real client.
5. Implement Storytelling
Storytelling is a coherent narrative that closes in on the customer’s pains and needs. If the text is well-written, illustrated with suitable images, then at the end of the site you’ll just have to attach a form to fill out the data, and the customer will want to place the order themselves.
6. Simplify the Site
The site should be convenient and useful. Do not overload it with unnecessary information and design for the sake of design. A person who clicks on a link on your site, should quickly find the information he needs. If he has to open 10 windows to do this, he will go to your competitors, who can get the right thing faster and easier.
7. Remember the Structure
Here are 4 elements of proper site structure:
- A header with a menu and company logo.
- A home page.
- A footer that is located at the bottom of the site. It prescribes the main sections, contacts, a link to customer support, and lagle information.
- A block with contact information: address, phone numbers, email and links to social media.
8. The Importance of the Home Page
It is important to properly design the homepage of the site so that the user quickly navigates to the site and makes the target action: call, leave a request, or pass the quiz.
Here are the signs that the home page is well-designed:
- Informative: The user immediately learns important information about the company or product, benefits, and key benefits.
- Functionality: The page should be simple and convenient. You can place a form to order a callback, a widget with an online consultant, and place buttons to navigate the site.
- Visual appeal: Use a simple design, harmonious colors, and contrasting buttons.
