Graphic artists are continually seeking out opportunities to showcase their creativity, publicize their work, and stay on the same page as other designers. It is challenging for them to be unique and draw the attention of new clients. Due to the popularity of social networking sites, there are high chances of getting outshined by competitors. One should be skillful enough to engage the target audience to their content. Social media platforms such as Instagram can come in handy for this purpose.
Instagram has recently become a renowned platform to socialize and advertise content. It is unsurprising that visual designers have bounced in it too and are in love with this visual sharing stage. It has multiple features through which people can use their creativity to exhibit their work, promote them, and captivate potential leads by providing value to the customers. With innumerable competitors that the clients encounter on Instagram, the designers have to make sure that their content should stand head and shoulders above the rest. If you can achieve this objective, you are likely to succeed in your work.
Here are a few guidelines to gain momentum as a graphic designer with the help of Instagram.
Ascertain your objective
It is an essential step. Deciding on your aim for Instagram graphic content is like creating a blueprint before building an apartment. It sets the route that you need to take. With millions of Instagram users and fast filling contents of competing artists, you need to be unique in your highlights to draw the target audience.
To ascertain your aim, you need to be clear with the following:
- The target audience
- The message that your graphics will put across
- The emotional response of viewers
- The action of the clients by addressing the content
Stick to key themes
Instead of making your marketing strategies inflexible, focus on following the rule of consistency. If you want a larger audience for your designs, make sure you create your theme and stick to it. Diverting from your principles will result in losing clients. Be bright with your idea and also display it well to the viewers. Remember to break hearts with your art.
Stay simple
It is essential to choose every component of the design with care and ensure that it communicates your message. Graphic artists should be aware of when to stop. Creatives have a tiny area to work. Hence they must make sure not to make the place overcrowded.
Here are a few things you should keep in mind when creating a graphic:
- Make your illustrations large and captivating
- Do not use too many contrasts. Always remember, less is more
- Use the white space and fill in with colorful designs
 Let Your Visuals speak volumes
Words fade away, but visuals hold space and time. The majority of Instagram users scroll aimlessly to pass their time. Use captivating visuals to draw people’s attention and allow them to pause and reflect. Putting across your message with words might go unnoticed, but it takes nanoseconds for the brain to process images and graphics. If you want your clients to engage in your content, the best way of doing it is by arousing the viewer’s curiosity so that they care to go through your content. Make sure to tell your story with minimum words and high-quality graphics.
Use the right contrastÂ
The key to any good design is the right contrast. To animate a model, you must choose the right vital combination – contrasting and arresting hues such as black and white, pink, and blue gratify the viewers. One must strike the right balance between different colors and shades by creating a unique style.
Exhibit behind the scenes content
Posting the journey of how a particular design became trendy and proved to be interesting for the clients. Customers look through layouts on social media to spot the best talent and engage with the creative’s after they like specific content. Sometimes it incorporates what they need. Thus, as an alternative to the routine posting of finished graphics, creative’s should sometimes adhere to behind the scenes content. It makes potential clients excited about the content.
Choose the perfect timing to post
Every user is unique and has different working hours. It is essential to acknowledge the time when most people would view your content. Researchers have advised that creative’s should post graphics to keep in mind when people are free to scroll Instagram. From Commuting hours in the morning to lunch break in the afternoon and evening hours when they are back from work. Also, consider weekends when people are either resting at home or partying out.
With the above guidelines, creative’s can transform their posts into a cradle of engagement for potential clients. You may buy likes, and a follower on Insta 4 likes to uplift your brand image and build clientage. For blooming engagements on Instagram and promoting content, you need a sharp eye, a new perspective, and love for your work.