Marketing Pro Eric Dalius Reveals Growth-Oriented Marketing Strategies for Real Estate Agents

The real estate market tends to behave dynamically because the demand and supply are impacted by a host of factors like the state of the economy, the mortgage rates, and growth in employment, to mention a few. This makes it important for real estate agents to implement strategies that can fast-forward their businesses on the growth curve. Some useful marketing tips for growing your real estate business fast:

Decide Who to Sell To 

There are plenty of real estate agents who simply do not differentiate between the type of property they deal in and as a result, do not develop any special expertise that the discerning buyers of today generally look for. However, if you can focus on a niche, you can become an expert in it and draw the attention of potential customers who may be looking for specific domain expertise. As an expert in a particular niche, you will be able to know better the forces that are driving the market, and also develop the special networking that will give you access to a steady stream of clients.

Create a Realistic Budget, Recommends Eric J Dalius 

Going into business without making a budget can be downright foolish as you will have no idea of what you are trying to achieve and how much money you can devote to each of your marketing tactics. Budgets need to be based on ground realities that you will know only when you research the market. Similarly, the marketing channels you employ and the amount you spend on each of them should be dictated by your budget. Your budget will also influence the kind of marketing plan you should develop, observesEJ Dalius.

Create a Vibrant Online Presence

Contemporary customers go online to find out whatever information they want so you need to set up a website that explains who you are, your expertise, and how you can be contacted. Eric Dalius emphasizes that the website should be user-friendly, functional, and fast on Ensure all properties have very well-crafted descriptions with all the essential information, properly classified according to type, and that the list is updated frequently. Also, set up accounts of the social media networks popular with your target audience, and engage with them with high-quality content aimed at increasing the traffic to your website and building your reputation.

Network and Incentivize Referrals

There is no denying that networking is a very powerful way of marketing your business. You should make a conscious effort to identify the people who are influential in your local society and get to know them well. By being active in your community in various ways, you can communicate your credentials and your reliability that can help you to get referrals that can be more easily converted into sales. You could also put together a referral program for your existing customers so that they can earn bonuses if they send buyers your way.


Real estate is a very competitive business. To be successful, you need to have a good marketing plan and realistic budgets. Developing niche expertise can help you to get more high-value clients. Leveraging your website, social media, and using your networking capability can propel you faster to success.


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