Local luxury real estate markets are now, more than ever, being reshaped by the influence of global property buyers. Investors are increasingly looking at luxury real estate as an asset class in prime markets. Financial returns, preservation of capital, political concerns, and currency exchange fluctuations are increasingly affecting international property markets. The empirical evidence is clear; international forces rule the top of the luxury real estate sector in markets, such as London, Hong Kong, New York, Los Angeles, Singapore, Sydney, Miami, San Francisco, Paris, Toronto, and Vancouver.
Residential real estate around the world is a tale of two markets in every country – luxury and everything else. For the ultra-high-net-worth (UHNW) buyer; location, not geography, matters. Luxury real estate can be an emotional asset; it can be a pure passion investment. But above all, what the super-rich and the ultra-wealthy really value is the lifestyle attributes that come with their property purchase.
Purchasers of luxury homes can now easily come from anywhere around the world because the Internet has unequivocally transformed the luxury real estate market into a global entity. On the flip side, in order to exceed the purchase constraints of a local real estate market, luxury home sellers need to reach external purchasers from outside their market area or international buyers that can see the intrinsic value of a premium priced luxury residence.
Some real estate portfolios of UHNW individuals include multiple properties around the world. The majority of these buyers are not under any pressure to buy. Consider them as buyers of opportunity. If they are exposed to the right property, they will make a purchase. That is the crux of the matter. Exposure to as many potential qualified buyers as possible is crucial. The goal is to get as many eyes on the property for sale as you can.
With a respected Domain Authority, over 1.4 million social media followers, and over 2.5 million views on YouTube, The Pinnacle List offers an unrivalled multimedia online presence for marketing luxury real estate worldwide.
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