Now that you’ve listed your luxury home for sale, whether you’ve lived there for a year or a lifetime, selling your home is rarely an easy process. From attachments to the place you’ve come back to night after night to the stress of boxing up a lifetime’s worth of possessions, leaving your place can be a challenge physically, emotionally, and financially.
Fortunately, when it comes to the mechanics of actually getting your listing to market, things have never been easier for your real estate agent. However that is just the start of the process, marketing your luxury listing effectively makes all the difference. Whether you’re looking to sell quickly or just want to make sure your listing is up to par, these tech tips can help your home find the perfect new buyers.
Use the Right Listing Service
Reaching a wide audience has never been easier, thanks to numerous standard online real estate listing services, like Zillow, Trulia, and Realtor.com. These can help get your home seen by countless potential buyers. However, if you are selling a luxury property make sure that you’re using a specific site, such as The Pinnacle List, to exclusively promote your home to local, national and international buyers specifically searching for luxury real estate listings around the world.
Use a Social Media Group
Posting a real estate listing can sometimes feel like shouting into the void, but using social media groups, like those on Facebook, can help your listing quickly and easily target the exact audience you’re trying to get interested. Instead of posting on a personal page, where friends are unlikely to be browsing for a house, posting to a Facebook Group for luxury real estate-seekers can help hone in on the right potential customers and make it easier for you to get in touch and negotiate with local buyers.
Jump on Hashtags
Are you living in a city or town that’s suddenly a hotspot for buyers? Try capitalizing on your home’s popularity by using location-specific hashtags and geotags to get your home seen by the right people in any online promotion. On Twitter, Facebook, Snapchat, and Instagram, geotags can help people interested in moving to your town find your home and schedule a showing.
Create a Video
A marketing strategy involving video can go a long way when it comes to selling your home. Creating a video for your home allows you to show potential buyers the exact features of your home you want them to focus on, whether you’re particularly proud of the tin ceilings you personally installed in the master bathroom or you think it’s worth mentioning that you can’t see any neighboring homes. This makes it easier for the right buyer, whether that’s a local or someone from across the world, to find your home.
Selling your luxury home can feel like a daunting task, but the wealth of digital selling tools at your real estate Agents disposal can make it easier than you ever thought possible. With a little ingenuity and a few clicks, the right buyer, and the right price, are well within your reach.