The Evolution of The Pinnacle List Logo

The Evolution of The Pinnacle List Logo

Upon preparing for what has become a very successful relaunch of The Pinnacle List website on November 8, 2012, we introduced a new official third version of our logo a day prior on our company Facebook Page.

The release of this new third logo occurred just after we debuted a revised second version, less than a month ago on October 19, 2012.

We thought you might be interested in a further explanation.

Our initial reason for introducing a second version of our logo was to completely refine what the original logo was being represented as. Instead of the typography being illustrated with a flat gradient, the revised second version logo was in our minds a better expression of luxury by way of a more defined metallic finish.

The redesigned typography was an improvement, but we also altered the backdrop of our TPL square icon. We received immediate feedback, both directly and on social media that we were missing the signature spotlight shine from the upper right corner of our TPL square and that the shades of blue were even different; it was more of a turquoise. Many felt that this new logo was suddenly missing some of its original flair.

So as Donald Trump famously recently posted, for us it was “well, back to the drawing board!”

We returned with a new third design that included the upper right spotlight shine that many people, including ourselves, grew to identify The Pinnacle List’s logo with. We also polished it up with a more crisp appearance and augmented it with strong shades of blue that make our logo more vibrant.

So as it turns out, we realized that just like Google and eBay, changing your logo may not be the best idea, but as we discovered, refining it certainly is.

We are proud of our brand and our image, and it shows!

Our goal is to bring this same level of detail to our entire website providing you with the best luxury experience on the Internet.

Stay tuned; we’ve only just begun our journey.


  Co-Founder at The Pinnacle List
  Vancouver, BC, Canada

  +1 (778) 836-3304
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  1. Sean Davidson - November 9, 2012

    Third time’s the charm 😉

  2. James Gordon - November 9, 2012

    The second logo was great but for The Pinnacle List to say no we are not satisfied, here’s a third version, that’s gutsy – in a good way! Respect is earned for even explaining the reasoning behind these changes. You don’t see that too often anymore. Companies try to be too perfect but no one is perfect and neither are companies.

    Everyone goes through growing pains and it’s nice to see TPL being very open with its audience. This is a company that can be trusted because they’re being transparent. I for one would have been satisfied with the second, but the third is better, so I like that one even better. This is why I’m no designer though, I wouldn’t have seen anything wrong with the second much less the first.

  3. Donna - November 10, 2012

    Agree that the 3rd is the best. Great choice!

  4. John Peterson - November 10, 2012

    A significant update from version 1 to 2 and a minor one from 2 to 3, but an improvement nonetheless.

  5. Henry Wong - November 10, 2012

    detail oriented is very good. 3 has much small detail to notice over 2 that makes better. Special the blue is best.

  6. Malcolm Andrews - November 10, 2012

    All nice logos, either two or three would have done it. Three obviously does.

  7. Cara - November 10, 2012

    A neat evolution. Each logo has its own level of perfection.

  8. Jim - November 12, 2012

    The third one is perfect.

  9. Jordan - November 16, 2012

    Very nice logo.

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