The House of Your Dreams with VISA Black Card and The Razor

The House of Your Dreams with VISA Black Card and The Razor



How do you define the best of what life has to offer?

It is not often that we are asked that question.

But when VISA came to director Curt Morgan to make a TV commercial for their new Black Card, he had to find the answer.

According to VISA:

For those who demand only the best of what life has to offer, the VISA Black Card is for you. The Black Card is not just another piece of plastic. Made with carbon, it is the ultimate buying tool.

Black Card membership is limited to ensure the highest caliber of personal service is provided to every Cardmember.



The House of Your Dreams with VISA Black Card and The Razor

The concept was to create a commercial that represented the essence of an exclusive luxury lifestyle at the highest level, all embodied within a female James Bond type of character around a black theme. The goal was to create something that fit the Black Card model with high action and high intensity.

To achieve the Black Card vision, Curt Morgan, Director of Brain Farm Digital Cinema said “We were looking for the house of our dreams, and we ended up finding it in Southern California.”

The House of Your Dreams with VISA Black Card and The Razor

“A beautiful white house, all marble and glass. Just the craziest house you’ve ever seen, almost made for a television commercial.”

The Razor Residence in La Jolla, California

That house is “The Razor,” a stunning 11,000 sq. ft. architectural masterpiece located in the exclusive La Jolla Farms area of San Diego, California south of Los Angeles.

Courtyard of The Razor Residence in La Jolla, California

The Razor provided the perfect location for VISA to achieve their vision for the “Back in Black” commercial.

The Razor is one of the ultimate expressions of exclusive modern luxury available in the world today and is a true one-of-a-kind architectural marvel.

Inside The Razor Residence in La Jolla, California

Designed by famed architect, Wallace Cunningham, The Razor is a work of art as much as it is a house. This stunning home located at 9826 La Jolla Farms Way in San Diego, California is currently for sale at $19.3 million.

Exterior View of The Razor Residence in La Jolla, California

Largely transparent with floor to ceiling glass walls, The Razor was designed to filter light in such a way that the home’s appearance and mood changes in spectacular fashion throughout the day.

Courtyard Inside The Razor Residence in La Jolla, California

Even the infinity pool interacts with the surrounding elements to create stunning optical illusions.

Infinity Pool at The Razor Residence in La Jolla, California

To complete the black themed James Bond inspired vision, VISA enlisted California born and raised model, Donna Feldmam for the starring role in their “Back in Black “ commercial.

The House of Your Dreams with VISA Black Card and The Razor

The commercial is a fabulous representation of a luxury lifestyle as defined by VISA Black Card.

The House of Your Dreams with VISA Black Card and The Razor

The stunning visuals of the commercial initially convey the beauty and the mystery of a lifestyle that is set in a serene yet very exclusive luxury home.

The House of Your Dreams with VISA Black Card and The Razor

The incredible location and design of The Razor perfectly compliment the fast paced explosion of high intensity action in the VISA Black Card commercial.

The House of Your Dreams with VISA Black Card and The Razor

The Razor is a sculpture of gleaming polished concrete surfaces that captures the imagination.

The House of Your Dreams with VISA Black Card and The Razor

The jaw dropping visual impact of the commercial is dominated by the architectural significance of The Razor.

The House of Your Dreams with VISA Black Card and The Razor

The Razor and Black Card truly are for those who demand only the best of what life has to offer.

Quick Facts about this Property:

Sold $14,097,000 (2011)
Address 9826 La Jolla Farms Way, San Diego, California
Country United States
Finished Size 11,000 sq. ft.
Year Built 2007
Number of Stories 4
Type Single Family Residential
Bedrooms 4
Bathrooms 6
Architect Wallace Cunningham

Property View – North:

Property View - North - The Razor Residence - La Jolla, California

Property View – East:

Property View - East - The Razor Residence - La Jolla, California

Property View – South:

Property View - South - The Razor Residence - La Jolla, California

Property View – West:

Property View - West - The Razor Residence - La Jolla, California

Property Assessment and Tax Details via Public Records:

2010 Value
Land $1,651,793
Additions (building) $12,974,178
Total Assessment $14,625,971
Total Property Taxes $161,136

Property Location:

The property is located in the exclusive La Jolla Farms area of San Diego, California south of Los Angeles.

Location of The Razor Residence in La Jolla, California

Listing Price History:

Date Event Price Source
Dec 20, 2011 Sold $14,097,000 MLS #08-277145
Apr 22, 2011 Price Changed $19,388,000 MLS #08-277145
Feb 12, 2010 Price Changed $25,000,000 MLS #08-277145
Jun 23, 2009 Price Changed $28,500,000 MLS #08-277145
Aug 30, 2008 Price Changed $32,000,000 MLS #08-277145
May 3, 2008 Listed $39,000,000 MLS #08-277145

Update:

This property was for sale at $19,388,000 as of our original publishing date. It was originally listed for sale at $39,000,000 on May 03, 2008 and was on the market continuously from 2008 to 2011 with four separate price reductions bringing the final offering price down to $19,388,000 on April 22, 2011.

The Razor Residence was officially sold on December 20, 2011 for $14,097,000 after a successful bid at a multi-million dollar real estate auction held on November 11, 2011. It has been reported that the successful bidder and current owner of the property is Donald A. Burns, Director of MagicJack.


References:

  1. http://www.thepinnaclelist.com/blog/2011/04/25/1448/inside-the-razor-11000-sq-ft-california-masterpiece-for-19-3-million/
  2. https://www.blackcard.com
  3. http://donnafeldman.net

Contact


  Co-Founder at The Pinnacle List
  Vancouver, BC, Canada

  +1 (778) 836-3302
  kris@thepinnaclelist.com
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1 Comment

  1. Derek Wycheck - November 23, 2012

    This is just pure luxurious.

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